Roys Red describes their project like :
We make the only quality, organic ice tea in Denmark, and it tastes and look like heaven.
Our passion for quality food products and art set us on a path to do an action-oriented project. An important part of the concept is that we have talented artists to have their art on the bottle, changing it with each small batch.

You can now find our delicious thirst quencher in over 50 cafés and restaurants, in Copenhagen, and we are now looking into how to scale the operation, with value creation for people, planet and profit in focus.


Labels design for Roys Reds - an organic Danish-produced ice cream. In my design, I've focused on people while experiencing the flavor and should be able to turn the bottle around and experience different illustrations that support Roys Red's beautiful and different tastes.

The launch party was held at Cafe Vogelkop. Here's what Roys Red wrote

"Roy's Red is an organic ice cream made from Rooibos with a taste of lemon and ginger. Instead of sugar, it's sweetened with agave syrup. The bottle is decorated by local artists, and the art is replaced regularly. Right now, Roy's Red is decorated by the talented Bine Jo Mortensen”.


HADERSLEVGADE 12, KL. 1670 KBH VESTERBRO, P : +45 22 32 02 12